Updates and posts about the data universe.
The most widely adopted testing tools take care of the math on experiments, but the researcher must be able to make the necessary configurations for calculations to be correct. I will explain what are …
During a test, many samples are collected and its conversion rates calculated. The next step is to group and classify this data in such a way that will be possible to infer data about the whole …
How to be sure that the result of a hypothesis test with samples is representative of the whole population being studied?
There are many types of tests with samples, and this post will present the most used with online testing techniques, such as A/B tests: hypotheses tests.
When you see the results of an A/B or split test, do you question the results that you get or accept them without hesitation? If you don't question them, you should.
