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automation

The basics of APIs

APIs are very useful to automate processes and personalize workflows. From a technical standpoint, they contribute for developing distributed applications. Knowing APIs is vital to create applications …

statistics

Online testing sample calculator

I built an online sample testing calculator. It calculates required sample sizes, estimated time to finish and statistical significance of tests. This post will explain how it works and how to use it.

marketing

SEO + CRO: end to end optimization

Search engines like Google go well beyond keywords in order to show search results. Many techniques are employed to match the right results to the right person at the right time. At the corporate …

design

UX Design: behind the curtains of experience design

The phrase 'a good design is invisible' surfaces with some frequency when searched online. Good designs are invisible when experiences are fluid. There are people that dedicate their careers to make …

analytics

Dealing with differences between testing and analytics dashboards

The number of visitors or sessions that online testing tools display is different from those shown in analytics tools, even if the test is using 100% of available traffic. Sometimes the difference is …

statistics

Statistics for testing - Setup testing tools

Setup tests with online samples require careful planning. Wrong configurations can invalidate any findings and lead businesses to make wrong decisions – what can be worse than having no data at all.